YuMe - Video Advertising Platform - IPO Aug 7

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YuMe Inc. is going public on Aug 7, 2013 with 5,000,000 shares with a price range of $12-$14. Their ticker will be YUME in NASDAQ. YuMe is creating solutions for digital video brand advertising in Redwood California. Company has more than 300 employees (ref1).

Digital advertising demand is increasing everyday and number of mobile devices exploding. Online advertising surpassed all other media format except TV advertising (ref2). Since people started to facilitate their tablets more like video players and started to watch more online video, I personally see online advertising will surpass the TV advertising in the long run. For that reason, I see video as a good long term investment but we will see whether YuMe will be able to catch up the hype of other advertising moguls (e.g. Google, Amazon, Microsoft, Facebook).


ref1: http://www.nasdaq.com/markets/ipos/company/yume-inc-761925-72940
ref2: http://www.marketingcharts.com/wp/wp-content/uploads/2012/12/ZenithOptimedia-Share-of-Ad-Spend-by-Medium-2011-2015-Dec2012.png

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