Advertisement Feedback and Customization

-
Recently giant web companies started to ask for feedback while displaying advertisements. 

A few days ago, I saw a notification on my "Facebook home page", which is linked to a page that explains how Facebook advertisements work and how users can customize the advertisements to see. Display ads of Amazon has a similar future (Ad Feedback) for a long time and it is accessible from a link(Advertisement) below each advertisement. A few weeks ago, I noticed Ad Interest Manager Beta tool in Yahoo mail which can be accessed from a link(AdChoices) above the advertisement. 

Each of these advertisement feedback solutions get feedback in different ways, but the main idea is the same "display better targeted advertisements". I am looking forward to see similar approaches from all other web companies in order not to see "new L'Oreal Mascara" ads as a single guy. 

Eventually there will be a need to store these feedbacks into one place. Why should we enter the same  feedback into each and every web site separately? Here are a few options come to my mind at the airport:

  1. A simple XML file can be used to exchange the advertisement choices between multiple web sites.
    • a. This file can be exported and imported into multiple web sites.
    • b. This file is not stored in users' computer but on the cloud. The user can provide access to his ad settings for the web sites which display ads.
  2. Web Browsers can handle this customization.
    • a. Amazon Silk knows the logged in user and can customize the advertisements while polling them.
    • b. Google Chrome can sync this information with user's Google account and customize the ads before displaying.  


If you have a better idea to solve this problem. please share it in the comments and we can discuss.
The following screenshots are from the web sites, which gets feedback from users.

Amazon's way




Facebook's way



Yahoo's way







Comments

Post a Comment

Popular posts from this blog

Space Character Problem on IE 6, 7, and 8

-
Most of the time, we need to put space in between two HTML elements to separate them. There are bunch of ways to achieve this but the following are the most common ones that I use: Space character ( ) CSS Margin (margin-right/margin-left) Space character is so natural separate them but CSS margin gives more flexibility. Also recently, I found out that in IE 6, 7, 8, extra space characters between HTML elements are not rendered as intended. For instance regular space character ( ) is rendered without the space on older version of IE (older than 9) a   b Result in IE 6, 7, 8: ab Whereas, if you use CSS (e.g. margin-right: 4px), all versions of IE renders it correctly a b Result in all IEs: a b
Read more

Does Netflix work on iOS 5 Beta 4?

-
Yes, finally Netflix works on iOS 5 Beta 4!! Two days ago I updated Netflix to a new version and boom it not works on iOS 5 now. But in my opinion iOS 5 is still not ready for a release to public. Here is the latest bug I faced with; After my update to iOS 5 Beta 4, alarm clock on the phone did not work! I had to reset the alarm clock to make it working again, huh.
Read more

AWS encryption chart (SSE-S3 vs SSE-KMS vs SSE-C)

-
IN TRANSIT AT REST SSL/TLS Server Side Managed Keys Client Side Managed Keys S3 (SSE-S3) Each object is encrypted with a key. Amazon encrypts the key with a master key, which rotates regularly. AWS Key Management Service (SSE-KMS) Allows you to audit trail (who and when used the key), extra cost and you manage the master key. Customer provided (SSE-C) User manages the keys but encryption done by Amazon User encrypts the data on client-side and uploads to S3
Read more