Advertisement Feedback and Customization

Recently giant web companies started to ask for feedback while displaying advertisements. 

A few days ago, I saw a notification on my "Facebook home page", which is linked to a page that explains how Facebook advertisements work and how users can customize the advertisements to see. Display ads of Amazon has a similar future (Ad Feedback) for a long time and it is accessible from a link(Advertisement) below each advertisement. A few weeks ago, I noticed Ad Interest Manager Beta tool in Yahoo mail which can be accessed from a link(AdChoices) above the advertisement. 

Each of these advertisement feedback solutions get feedback in different ways, but the main idea is the same "display better targeted advertisements". I am looking forward to see similar approaches from all other web companies in order not to see "new L'Oreal Mascara" ads as a single guy. 

Eventually there will be a need to store these feedbacks into one place. Why should we enter the same  feedback into each and every web site separately? Here are a few options come to my mind at the airport:

  1. A simple XML file can be used to exchange the advertisement choices between multiple web sites.
    • a. This file can be exported and imported into multiple web sites.
    • b. This file is not stored in users' computer but on the cloud. The user can provide access to his ad settings for the web sites which display ads.
  2. Web Browsers can handle this customization.
    • a. Amazon Silk knows the logged in user and can customize the advertisements while polling them.
    • b. Google Chrome can sync this information with user's Google account and customize the ads before displaying.  

If you have a better idea to solve this problem. please share it in the comments and we can discuss.
The following screenshots are from the web sites, which gets feedback from users.

Amazon's way

Facebook's way

Yahoo's way


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